Supermarket Chic for Chanel's Fall 2014 Collection

The words supermarket and Chanel wouldn't ordinarily go together but, in 2014, Karl Lagerfeld transformed the halls of the Grand Palais in Paris into a satirical supermarket set!

Why a supermarket we hear you ask?! To quote Karl Lagerfeld at the time "It is something of today's life and even people who dress in Chanel go there - it is a modern statement for expensive things".  The Chanel supermarket was packed with over 500 everyday items recoded into Chanelcode, with a favourite being the recasting of the sac poubelle (garbage bag) into a sac plus belle (definitely not a garbage bag!). 

We have received three very beautiful pieces into the Atelier Studio from this iconic collection that we just had to tell you more about so let's get onto the fashion. 

Karl Lagerfeld put trainers firmly on the runway and into the forefront of the fashion world, and they featured throughout the show.  We have two pairs of trainers from this collection available, one in the multicolour pastel tweed that dominated the show, and another in the black multicoloured tweed.  Both pairs are trimmed in gold leather and have the CC on the heel and sole.  

Corseting was also a feature of this collection, and he used zips to create nipped in waists.  We have the most incredible Lesage tweed Runway jacket that created Look #5 from this collection.  In multicolour, it has a fitted silhouette, 3/4 sleeves and has two front patch pockets with CC buttons that look like sweets! This would have retailed at over €7000.

All three items are on our website now and, as Mr Lagerfeld said about this collection, 'life is a supermarket, so you might as well shop!'. 

Atelier x