Why you should invest in a Chanel Handbag now

Few things in fashion have made an imprint as deep as the Chanel Classic Flap Bag. Arguably the most famous bag in the world, it enjoys the ultimate icon status with such special significance in the fashion world and beyond.

Why is this so? For those in the know – and many that aren’t – the Chanel Classic Flap has a list as long as it’s beautiful leather and chain strap of reasons why it carries such a legacy.  Of course, it all begins with the woman behind it, Coco Chanel, and the reimagining of the bag by Karl Lagerfeld. For many decades it has been seen on the arms of many celebrities and fashionistas making it hugely a desirable, and statement, companion. It is versatile and functional, as well as being the epitome of elegance.  It is classic and timeless yet remains modern and relevant.

To read more about the history and origins of the Chanel Classic Flap bag please head to an earlier Atelier Edit article here.  In this edition of The Atelier Edit, we want to talk about why you should be buying a bag NOW.


Why You Should Invest in Chanel Handbags Today

Quite simply…. Chanel handbags are highly sought-after, iconic statement pieces, and demand is always higher than supply.  This has been reinforced post pandemic with multiple price increases and a change in strategy with quotas and availability.

Since the start of the global pandemic, Chanel has boosted bag prices six times, with a medium CF now a hefty £7550 from a boutique.  And that’s if you can get one - availability is limited.

But with demand now outweighing supply, the resale market for Chanel has also been impacted.  We are seeing more bags available to purchase worldwide, where prices can be high. Does this make them less of an investment? Absolutely not – you just need to do your homework.

Classic and vintage Chanel bags on the resale market will maintain top resale values – and this is unlikely to change. If anything, the growing demand on the secondary market (due to the factors above) actually helps Chanel successfully boost prices, as consumers can rest assured that there is a thriving market in place, should they want to resell in the future.

To quote the Chanel brand itself, “the price of a Chanel bag reflects not only a sense of exclusivity, but also our values. Buying a Chanel bag brings with it renowned expertise and French design, an unfailing commitment to preserve skills and craftsmanship, leading-edge innovative manufacture, and guaranteed provenance of the raw materials (leather, jewelry ornamentations, etc.).” Trusted resale platforms will care for and respect these values, so do your homework before taking the plunge.

What to buy now

Keep it Classic

The Classic Flaps are the true investment bags. Whilst seasonal bags are beautiful, they do not hold their value as much, and can take longer to resell, should you wish to do this.

Go for Vintage

The 80s and 90s vintage bags from the start of Lagerfeld’s realm are fantastic purchases. Make sure that you get as much information as possible on the item’s provenance and look for the very best condition possible. Original packaging/dustbags/card/serial code will add value.


Chanel Classic Double Flap Bag in Black Lambskin w/SHW

Series 19 from 2014

For more details click here